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August 2018 Marketing and Holiday Planning
With August now upon us, we enter into the last month of summer. This may be the last chance to take advantage of the beautiful outdoor weather and summer vacations before Fall. If you’re looking for...
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Recap: Small Business Summer School Live Stream
Summer School? Usually these words strike the fear into people as it reflects a Summer of work and not play. But that is not what this Summer School session is about! Yesterday, Google, along with...
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Start Using Social to Get More Leads
Social media is not just for showing off your selfie-skills anymore. Many businesses and nonprofits are already out there building awareness and keeping in contact with customers or supporters. You can...
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5 Types of Email Templates Specialized for Nonprofits
Now that we are in the middle of Summer, my garden is full of blooms, but that doesn’t mean every flower is taken care of the same way. In order to thrive, my Dwarf Elephant Ears need to be watered...
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3 Steps to Writing Nonprofit Email Campaigns
As a nonprofit, your schedule is more than jam packed – but now is the time to sit down and write an email for your marketing efforts. Your goal of this email is to to tell a story that builds a...
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Craft a Subject Line and Preheader Pair to Inspire More Opens
How do you keep people reading your email? By making sure the first thing someone sees in their inbox is your email, and influencing a reader’s decision to open it, not just ignore it along with the...
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Use Subject Lines to Engage Donors
Recently, I have been seeing a lot of storefronts having fun with the chalkboard signage outside their doors: Via Pinterest I love this concept because when customers are walking by, they have about 2...
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Bring Your Fundraising Online: 5 Steps to Increase Online Donations
With channels like email, social, mobile, and web — nonprofits have never had more opportunities to stay in touch with the people who matter most to their organization. But even with all the tools...
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3 Types of Visuals to Use in Your Nonprofit Emails
Thanks to Internet and social media sites, visuals play a big part in today’s world, and stats show that online articles containing relevant images have 94% more total views. So, if your emails don’t...
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How Your Headline Can Draw Customers Into Your Email Body Text
Walking down the streets of New York City, you can feel the history, almost hear the newsboys call up from your kneecaps, saying, “Read all about it, 7 Ways You Can Save The World!” A headline like...
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What is A/B Testing? Why It Matters & How to Get Started
Has this ever happened to you? You’ve done all the work. You’ve created a new webpage or email campaign, and you’re ready to release it into the wild. And then, right at the last minute, you start...
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Create an Annual Appeal Email That Turns Donating into a Habit
The squeaky wheel gets the oil, but when there’s a symphony of squeaks all in the same month every year, you need to craft an appeal that stands out. Creating a message that speaks to the right...
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The Art of the Donor Thank You Letter
In my experience with nonprofits, the most meaningful takeaway is how important it is to thank people. Whether it’s a note to a friend, or acknowledging the person who let me in front of them during my...
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Target Non-Openers to Increase Donations
Every year I learn something new in my garden. My first year growing vegetables, I harvested lettuce by pulling the entire plant up by the roots. Had I known, I would have just clipped off the leaves I...
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How to Attract and Keep Track of Visitors to Your Next Event
Once the batch of invitations dropped into the mailbox for your summer party, you knew you forgot something. How many sandwich triangles do you put out when there’s no way for your guests to RSVP, and...
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September 2018 Marketing and Holiday Planning
It may seem too soon, but now is the time to start planning for the holiday season. Many of your biggest competitors have started generating buzz around the holidays. Constant Contact provides you all...
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Quick Facts About Email Automation
Email automation helps you keep in touch with your customers on a consistent basis. Be it a simple, a ‘Thank you for subscribing,’ ‘Welcome onboard’ or heartfelt ‘Happy Birthday’ email is the easiest...
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Create an Anniversary Email for Your Favorite Donors
Your audience wants to feel the love from your nonprofit organization, and with the right anniversary email, you can let them know you care to inspire more donations. If they receive an email on the...
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What is Email Marketing Automation?
Email is still the most efficient way for businesses to reach out to their customers. You can decide which email you want to send, at what time and to whom. That, in a nutshell, is what Email Marketing...
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Top 10 Abandoned Cart Email Ideas
Abandoned shopping carts are like stood up date nights. The first impression was great, interest was initiated but then the final action – shopping/meeting – was abandoned at the last minute. That’s...
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