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5 Ways to Recycle Your Content Using Email
You spend a lot of time creating valuable content for your audience, but the value doesn’t have to stop on your blog or website. You can reuse this content in your email marketing to reach more of your...
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Quick Facts About List Segmentation
Words turn to action when the right message reaches the right person. Your customers receive innumerable emails every day; some are ignored, some trashed and only a few stand out and catch their...
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Design a Nonprofit Email Footer that Pushes Your Audience to Act
The best email designs use every pixel on the screen to promote a nonprofit organization’s cause and drive readers to action – nothing goes to waste. Even the email footer below your call-to-action...
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5 Ways to Show Donors the Impact of Their Gifts
After a fundraising campaign there are steps to take that can help you better communicate with donors to show your support and get them to donate again. Communicating how donations have helps and what...
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The Facebook KPIs that Matter to Your Nonprofit
These are the experiences of nonprofit organizations. Their daily mission: to better the world. To seek out new supporters and those in need. To boldly help where no organization has helped before!...
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3 Ways to Measure List Growth Success for Your Nonprofit
Today email is one of the best ways to communicate with your audience because you can reach them wherever they are. The more people you get on your email marketing subscriber list, the better chance...
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Use Historical Data to Send Better Emails Every Donation Season
When you’re a kid you quickly learn the right way to ask for something from your parents, mostly, by remembering what didn’t work. Rule #321: It’s alright to ask Dad after Mom says no, but only if...
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Understanding the Power of Email Marketing Relationships
When we think of Fall, many of us think cooler weather, earlier sunsets, and apple picking. But for the majority of small business and nonprofits, this time is used to prepare for and launch into the...
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Understand your Nonprofit’s Supporters with Email Reports
In order to effectively communicate with your nonprofit audience, you have to understand them. Each person has different needs, wants, and interests. What catches one person’s attention may have no...
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How A/B testing Can Take Nonprofit Email Marketing To The Next Level
Imagine this: It’s a Sunday morning and after a long hectic week, and you think today is perfect for a relaxing brunch with your best friend. However, you happen to know for a fact that she spends...
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Why Customers Are Unsubscribing From Your Emails (And How To Stop Them)
Breaking up is hard. Especially when you’ve put in so much work to keep someone interested and invested in your relationship. When someone unsubscribes from your email list, it hurts. Kind of similar...
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Create a Nonprofit Email Rubric to Grade Each Email Before You Send
Back in the day, when the teacher passed out a new writing assignment the whole class groaned – unless there was a rubric attached. Actually, the other kids were probably still groaning, but I was...
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What Is A Good Open Rate For Email?
Numbers, figures, and data may not be the most exciting and creative bit of marketing; but that’s what helps us know if our plans are working. Email marketing is one of the most effective ways to reach...
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Which Email Marketing Metrics Should Your Nonprofit Measure?
Unless you know how far you’ve gone… You’ll never know where you want to be. Email marketing works, but in order to keep it that way, you need to keep working too. Different email marketing metrics...
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October 2018 Marketing and Holiday Planning
Have you started to plan for the holidays? It may feel early, but on average it takes six to eight touches before a prospect takes action. Set yourself up for a successful holiday season by nurturing...
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Measuring Email Marketing Success: Opens vs. Clicks
When it comes to email marketing, standing out from the crowd is a good thing. You are fighting off way more brands than you can even imagine just to get into the coveted inbox space of your contacts....
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Inspire More Sign-Ups to Your Nonprofit’s Email List
As a nonprofit, you have a lot of options to build your email list. It’s not enough to implement a generic sign-up form, and it’s important to consider how you’re asking people to sign up as well. No...
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Top 7 Event Marketing Strategies & Ideas
Do you remember all those birthday parties you had as a kid? Friends, neighbors, classmates, family, uncles and aunts, grandparents… the guest list was always full. You would spend weeks planning what...
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Why You Should Make Last Year’s Donation Season Your Biggest Rival
I need to win, even when competing against myself. Yes, I spent way too many hours with virtual race cars, but that controller time wasn’t wasted. Racing the shadow car from my previous best lap taught...
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The Dos and Don’ts of Nonprofit Email Marketing
Dos and Don’ts are like the two sides of the same coin; you need both to toss up results. We are all so focused on what we should be doing that we often end up ignoring the things we shouldn’t....
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