Clik here to view.
July 2018 Marketing and Holiday Planning
As we enter into the second half of the year, July is a perfect time to reflect and reinforce existing relationships, as well as think about how we can grow in the days to come. What’s your plan to...
View ArticleClik here to view.
Are You Getting the Most You Could Be from Your Email List?
Let’s start out by facing a tough reality: many small businesses — even the most successful ones — aren’t getting the most they could be from their email list. It’s not that they’re not working hard or...
View ArticleClik here to view.
Donor Retention Matters: Here’s How to Increase It
As a nonprofit, donors play an important role in the success of your organization. But every year, it costs more to obtain new donors, and in 2017 it was estimated that donor retention was only 45%. So...
View ArticleClik here to view.
People That Decline Your Fundraising Event Invite Make The Best Donors
You send out invitations for your fundraising event, and watch as a handful of rejections come trickling in. Don’t take it personally, there’s a good chance that even though these people can’t attend...
View ArticleClik here to view.
What to Write In Your Nonprofit Email Each Month
It always helps to have a guiding principle in your email, and your nonprofit’s cause can serve as a homing beacon for all of your messaging. If you can clearly and sharply explain what you’re...
View ArticleClik here to view.
Do More For Your Cause With Email Marketing
There’s no disputing that email marketing can help you get the word out about your cause. Your donors and volunteers wake up every morning and check their email. More than half of all emails are now...
View ArticleClik here to view.
How Color Can Stir Emotion in Your Nonprofit Emails
Color shapes the way we look at the world, and whether you know it or not, color influences the actions you take and the products you buy on a daily basis. Your nonprofit organization can harness the...
View ArticleClik here to view.
Capture and Create Compelling Visuals When Marketing Your Nonprofit
I’m sure you’ve heard the phrase “a picture is worth a thousand words.” As a nonprofit, this couldn’t be more true, as images in your marketing materials help supporters better connect with your cause....
View ArticleClik here to view.
Design a Fundraising Event Email that Attracts the Right Crowd
Any email your nonprofit organization sends will have a similar message, to attract engaged volunteers and passionate donors. The message of your email can become even sharper when you focus it on...
View ArticleClik here to view.
4 Nonprofit Emails that Look Awesome on Mobile
With around half of all emails being opened on a mobile device, nonprofits should be thinking differently about the way they approach their email marketing. The inbox has changed, along with the way...
View ArticleClik here to view.
Create a Nonprofit Email Campaign with a Personal Touch
People pay closer attention to a discussion when it feels personal. Ears pick up and heads turn. For a nonprofit audience, including supporters, volunteers, and donors, more times than not, the cause...
View ArticleClik here to view.
Connect with Your Supporters Using the 7 Elements of Nonprofit Email Design
For some, the hardest part of email marketing can be design. Maybe you’re not sure what you want your emails to look like or maybe you’re having trouble determining where to put things. Without the...
View ArticleClik here to view.
Add Social to Your Email Marketing to Boost Your Nonprofit Audiences
“Don’t cross the streams!” That’s good advice when working with nuclear ghost-catching equipment strapped to your back, but it took breaking that rule for the Ghostbusters to defeat the Stay Puft...
View ArticleClik here to view.
July 2018: What’s New with Constant Contact?
Summer is in full swing, and the weather isn’t the only thing that’s heating up. It’s time to check out the hot new enhancements to Constant Contact! Take three minutes to learn more about the new...
View ArticleClik here to view.
5 Nonprofit Email Call-to-Actions That Inspire Action
When using email marketing to reach out to your subscriber list, there is a good chance that at least one goal is to increase support of your cause. Most folks on your subscriber list have already...
View ArticleClik here to view.
How to Convert Visitors to Email Subscribers
There are new visitors to your website every day, reading your blog posts and sharing your content on social media, woohoo! But there’s one problem– your email list is teeny-tiny… maybe even...
View ArticleClik here to view.
Inspire Your Nonprofit Audience to Act With Animated GIFs
As much as we like to deny it, our animal instincts control much of what we do, holding our attention on anything that moves. Your nonprofit organization can use that to your advantage, by adding a...
View ArticleClik here to view.
5 Ways to Build Your Nonprofit Email Subscriber List
Gaining support for your organization via email marketing has become easier than ever. In fact, Dunham+Company found that the percentage of donors motivated to give online via email has jumped 40%...
View ArticleClik here to view.
How to Create a Content Marketing Distribution Plan in 5 Easy Steps
You’ve realized that content marketing is a key strategy to drive more traffic to your website and grow sales, so you’ve spent time creating engaging, detailed blog posts for your website. Now that the...
View ArticleClik here to view.
What is Marketing Automation?
Marketing automation is one of those terms that sounds like it’s for big businesses with big budgets. But the truth is that small businesses can benefit from a few simple marketing automation tools —...
View Article