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What is Email Segmentation?
“Get 50% off on Fish Food.” If you own fish, that message in your inbox will be a pleasant surprise. But if you don’t, you’re most likely to delete that email before you even open it. What happened...
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June 2019 Marketing and Holiday Planning
Summer is here, which means longer days and more shopping hours. Do you have a plan to start the season off strong? Whatever your goals are for June, these tips are sure to help your business shine! If...
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How Long Should a Marketing Email Be?
That’s a marketing email a colleague received last week. Have you ever gotten an email like this before? How far did you read before you stopped? I didn’t manage to get very far. There was so much...
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New to Drip Campaigns? 5 Proven Tips You Need to Know
Drip campaigns are an excellent way to send specific information and special offers to targeted users without needing to monitor those communications 24/7. An email drip campaign is a series of...
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July 2019 Marketing and Holiday Planning
Summer is here! Beat the heat with this cool infographic of marketing ideas for July. Themes, content ideas, holidays, and more! Make the most of your marketing planning for July. Still not using email...
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How Spam and Phishing Work (and How To Handle It)
As the internet has evolved, the threat of cybercrime continues to rise with hackers constantly looking for new ways to steal information, extort money, and wreak havoc on businesses and individuals....
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How to Use Email to Get More Online Reviews
Online reviews are my go-to for everything. Whether I’m exploring a new city and searching for a good restaurant, looking for reliable home services, or a new ecommerce store to shop from — I browse...
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How to Harness the Power of Automated Birthday Emails
I have a confession, I love shoes. I love them so much that I once received a handwritten note from a store for buying so many. I also love the yearly birthday email that my favorite shoe store...
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July 2019: What’s New with Constant Contact?
Summer is heating up and so are Constant Contact’s products! With new features and integrations like Landing Pages, Facebook, Instagram, and Google ads, you’re sure to heat up your marketing strategy...
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8 Best Practices for Email List Segmentation
No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever to leave it unopened, unclicked—or worse, marked as spam. List...
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August 2019 Marketing and Holiday Planning
If you’re looking to end the summer season with a bang, here are some ideas to make your business a hot spot in August. Still not using email to market your business? Give Constant Contact a try for...
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1-2-3 Guide to Announcement Emails
I’ll never forget the first party I ever threw. Only two people came. I was completely deflated. When I recovered from the blow to my ego, I asked a few people why they didn’t come, and it turned...
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7 Tips to Maximize the Autumn Season with Holiday Email Templates
Holidays are always exciting. Friends and family get together, the streets buzz with shoppers, restaurants are full, gifts are exchanged — it’s an atmosphere of joy and merriment. It is hard to...
View ArticleWatch: How to Use Visual Marketing to Get Attention — and Customers — Even if...
Marketing in today’s world is becoming more and more visual. Images have the power to cut through all of the noise and catch your audience’s attention. Not only do you need to find the right image,...
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How to Write a Thank-You Email
Thank you. Two simple words that have the power to foster better relationships, and build communication. As a business owner, you probably owe a lot of thanks — especially to your customers. It’s...
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Click Segmentation…Breaking It Down
Click……click……clickety…click…click…click. What is Click Segmentation? Click segmentation is a process of having contacts self-segment, based on a link, or links, they click on. Sounds kind of boring,...
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What Are Content Blocks and How Do I Use Them?
You’ve sat down at your computer, opened your email marketing tool, and… You don’t know what to do next. Don’t worry, you’re not alone. Even when you find the time to work on your marketing, the...
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How to Use Impactful Images in Your Email Marketing
Images in email marketing are like butter to popcorn. The right images convey the right message, grab one’s attention, and make people take the desired action. Email marketing is an effective way to...
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Data Collection For Email Segmentation
Do you ever open your inbox and spend the next 30 minutes unsubscribing and deleting marketing emails that are either of no interest or clearly aren’t relevant to you? I know I have. Email marketing...
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Drive eCommerce Sales Through Email Marketing
Learn how email marketing drives sales for your eCommerce store. Small business owners running an online store are always faced with the challenge of reaching out to existing and potential buyers to...
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