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The Ultimate Guide to Event Marketing
In today’s day and age when everything under the sun is accessible online, it’s easy to disregard more traditional mediums for marketing your business. As a small business owner, you might not have the...
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5 Tips for Crafting a Strong Welcome Message & Email
Welcome emails are my absolute favorite, both sending and receiving them. A welcome email feels nothing less than knocking on a stranger’s door and being greeted with the warmest smile. The email’s...
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December 2018 Marketing and Holiday Planning
We are well into a busy 2018 holiday season. While this can be an exciting time with record sales or donations, it is important to remember that 2019 is right around the corner. Now is the time to...
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Is Your Organization Ready for #GivingTuesday?
If you run a nonprofit, you’re probably already familiar with #GivingTuesday. #GivingTuesday is a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving....
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Save Time by Adding Holiday Cheer to Your Existing Email Template
As a small business, you’re feeling extra stress this time of year. You’re busy prepping your business to have a successful holiday season and trying to spend quality time with your friends and family....
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Abandoned Cart Email Templates & Best Practices
Long time, no see! Did you forget us? Imagine if a close friend of yours sent that message to you. What would you most likely do? I would like to believe you would instantly call or text back and make...
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What is Click-to-Open Rate in Email Marketing?
When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines...
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What is Email Deliverability?
So much effort goes into crafting the perfect email for your customers. Think of the hours spent drafting relevant content, creating attractive images, checking all your links or promo codes work, and...
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The Ultimate Guide to Abandoned Cart Email Subject Lines
Crafting appealing, impactful and intriguing abandoned cart subject lines is definitely not an easy task, but a little effort, lots of brainstorming and knowing what gets your customers clicking will...
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Holiday Email Marketing: How to Save Time, Reduce Stress, and Still Get Great...
If you’re a small business owner preparing for the upcoming holiday season, you probably have at least a few of these things at the top of your holiday marketing wish list: You want more time to do all...
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How to Make the Most of Year-End Donors
The end of the year is prime time for nonprofits. Thirty percent of all online giving happens in December, with 10 percent of the money annually donated online coming in during the last three days of...
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How to Develop a Successful Event Marketing Plan
Imagine planning the perfect Thanksgiving dinner party, but forgetting to tell your friends and family about it–how do you think that turns out? Just like a dinner party, a business event is only as...
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January 2019 Marketing and Holiday Planning
January is the start of a new year which is a great time to implement positive changes in your business. Now that the holidays are behind us, take some time to think about your 2019 goals and action...
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Create a Holiday Flash Sale Email to End the Year Strong
You had a strong year, but what if it was just a little bit better? As most holiday marketing comes to an end, your customers are still buying. When you’re taking a few days off, so are your customers,...
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How to Integrate Facebook with Email Marketing
The leads you generate through your Facebook Business Page only drive value when you use them the right way. While collecting leads, your potential customers, is an essential step, what really matters...
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What is the ROI of Email Marketing?
Editor’s Note: The following is custom content provided by the Penton Food & Restaurant Group. Email offers the highest and most measurable returns for operators. But, there are some emails that...
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How to Do Email Marketing: A Beginner’s Guide
If you’re just getting started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small...
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What Are Email Marketing Integrations & Why Do You Need Them?
Email integrations add power to your email marketing campaigns. Your first step when you start emailing is to import all of your existing contacts. Imagine if you had to type in each contact detail...
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10 Types of Landing Pages to Help You Meet Your Goals
Landing pages are a quick, easy, and effective solution to maximize conversions. Today, when everyone is looking for one-click solutions, landing pages provide the answer. Imagine you’re running late...
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4 Email Marketing Goals to Set in the New Year (And How to Make Sure You...
No matter what time of year it is, it’s always a good idea to set marketing goals. Setting goals makes it easier to measure the results of your different marketing activities, including your email...
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