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Holiday Marketing Prep: 8 Tips for Email And Social Media
Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials,...
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October 2017: What’s New With Constant Contact?
Fall is finally here! Time to put away your swimsuit, take out your flannel shirts, and jump into the newest Constant Contact features. Want to learn the latest improvements and new features available...
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How to Keep Your Email Marketing Campaigns Ethical & Legal
It’s no secret that email marketing is increasingly important for small businesses worldwide. Not only does it offer you a direct way to land in consumer’s inboxes (a.k.a. their sacred space), but it...
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How to Create Share-Worthy Email Content this Holiday Season
Can you believe it’s time to start planning for the holiday shopping season already? You may think it’s too soon, but with big shopping days like Black Friday (Nov. 24), Small Business Saturday (Nov....
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4 Tricks to Boost Your Email Click-Through Rates
Want to know how to increase the click-through rate of your emails? To increase email click-through, you need to nurture your list. Email nurturing is essential because no one wants to engage with an...
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November 2017 Marketing and Holiday Planning
November is right around the corner, which means some of the biggest consumer holidays of the year are about to be in full swing. Luckily, Constant Contact has a selection of November holiday-themed...
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Your 2017 Holiday Email Template Checklist
The leaves are changing here in New England, which means the holiday season is nearly upon us. Perhaps you have some creative ideas for your holiday email marketing, but do you have a holiday email...
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3 #GivingTuesday Emails Guaranteed to Get You Gifts
#GivingTuesday is right on the heels of major retail holidays like Black Friday, Small Business Saturday, and Cyber Monday. It’s the perfect time for your supporters to take a break from the hustle of...
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How a Small Business Made $67,000 from One Cyber Monday Email
When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with...
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3 Things Your Nonprofit Needs to Say After #GivingTuesday
Imagine it’s Wednesday, November 29th, 2017. #GivingTuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the...
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3 Ways to Reach More Customers with Social Media this Holiday Season
Reaching your customers or donors — particularly through social media — is key to driving your year-end and holiday goals. But with diminishing organic reach on social platforms like Facebook and...
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How to Stand Out in an Overstuffed Inbox This Holiday Season
Black Friday, Small Business Saturday, and Cyber Monday. These three days represent one of the largest spending periods of the year. While you know email marketing is the most powerful tool to reach...
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How to Create Your Best Holiday Marketing Emails
If your business wants to make the most of the holiday season, then you’ve likely already been preparing holiday specials and festive discounts. Now you just need to let your customers know all the...
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Ready to Have Your Best Holiday Season Ever? Top Questions Answered From Our...
The holidays are quickly approaching. You’re probably ready to relax and enjoy a Thanksgiving feast with family and friends. However, this is the best time to implement a marketing strategy to help...
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Introducing New Pop-Up Forms to Build Your Email List
15 seconds. That’s roughly how long the average visitor stays on your website before leaving you behind and taking their email address with them on the way out. Given this fleeting window to capture...
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Get the Right Message to the Right People with Click Segmentation
Nice work! You’ve crafted the perfect email to share with your subscriber list and just hit send—only a matter of time now before the sales come rolling in right? Not quite. That’s because even the...
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December 2017 Marketing and Holiday Planning
The holiday season is here! While your thoughts are likely still focused on what you ate for Thanksgiving (sweet potato with marshmallows for me), December holidays are right around the corner....
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3 Strategies to Turn Abandoning Visitors into Subscribers
Did you know that seven out of 10 visitors who abandon your site never return? That means if you’re not taking measures to connect with your abandoning visitors, you’re wasting your marketing budget...
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6 Email Marketing Hacks that Will Help You Make More Money This Holiday Season
If the holidays are an important time for your small business, there’s a good chance holiday planning is already in the back of your mind. While you may not have all your plans finalized, or even...
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How to Grow Positive Google Reviews
In a recent article on Think with Google, Google’s VP of Marketing for the Americas, Lisa Gevelber, goes into detail about consumers making quick decisions and acting on those decisions faster than...
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