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Create the Perfect Offer: 4 Questions You Need to Ask First
Special offers are hardly a new marketing strategy. Long before email and social media marketing, special offers and promotions played an important role in how small businesses could attract new...
View ArticleWhy This Shop Expects a Sell Out with Every Email Sent
For business owners like Rick Lombardi, owner of The Vin Bin, a wine and cheese shop with locations in Marlborough, Hopkinton, and Southborough, Massachusetts, Constant Contact is the perfect way to...
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How to Write Your Email in 15 Minutes or Less
Part 2 in a series of 3 of a Virtual Workshop Series for Retailers, How to Write Your Email in 15 minutes or Less. Click here to access part 1: How to Increase Sales with Email Marketing. When you’re...
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20 Writing Prompts for Quick and Creative Non-promotional Emails
Your customers want more than promotional emails from your retail business. Are you giving them tips to use your product effectively? Have you introduced them to the people behind your business? When...
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What to Say in Any Email (A Simple 3-Step Persuasive Formula)
Ugh. Is it that time already? You know, that time you dread when you have to figure out what to say in your next email. That time when you think up five other things you could be doing instead. Sure,...
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3 Ways to Make List Segmentation Work for Your Nonprofit
You spend time, energy, and resources building your email list. So when it comes time to send your latest email, you’re eager to send it to as many people as possible. After all, why wouldn’t you want...
View ArticleIncrease Your Sales with Email Marketing: Write Your Marketing Email in 15...
Download the materials for this webinar: Email Content Template 20 Writing Prompts for Quick and Creative Non-promotional Emails View recordings and handouts for past sessions and registration links...
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4 Benefits of Using HTML Over Plain Text for Your Email Marketing
Email marketing messages come in two different forms — HTML email and plain text email. What’s the difference between the two and which works better for your business? Here’s what you need to know:...
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Tired of Your Newsletter Design? 14 Email Templates to Spark New Interest
Zzzzzz. Is that how you feel when you think about your current email newsletter design? What’s even worse is that could be the way your customers feel when your email lands in their inbox. Perhaps your...
View ArticleHow to Win at Email Marketing and Facebook Advertising
Email marketing boosts repeat business, creates and increases awareness, and drives revenue and profit. A huge majority of U.S. adults prefer to receive promotional emails from companies they do...
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How to Create a Reusable Email Template
You know the feeling. It’s the day before your email newsletter goes out, and once again you’re just sitting there, staring at a blank template wondering where the heck to start. Sound familiar? We’ve...
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How can small businesses get started with marketing automation?
While the use of marketing automation is increasing in terms of the number of businesses using automation and the level to which those businesses are using it, what we do know if that adoption is...
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[Checklist] 7 Essential Elements of Email Design for Retailers
The next installment of our Virtual Workshop Series for Retailers: How to Increase Sales with Email Marketing focuses on showing you how to design a marketing email in 15 minutes or less. You’ll see...
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How to Use the Right Images in Your Email Design
We’ve all heard that a picture is worth a thousand words. But could it be worth a thousand dollars? Well, that depends on the images you choose to include in your emails. Using the right images in your...
View ArticleIncrease Your Sales with Email Marketing: Design Your Email in 15 Minutes or...
View the materials for this webinar: Email Design Checklist How to Create a Reusable Email Template How to Use the Right Images in Your Email Design View recordings and handouts for past sessions and...
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Congratulations to Our Newest All Star Winners
Customers First, Always. That’s our #1 core value here at Constant Contact. We’re grateful for our customers — and we never forget that our success starts with yours. Which is why we never miss a...
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Everything You Need to Know About Permission-based Email Marketing
Permission-based email marketing is the foundation of every successful email marketing strategy. So, what exactly is permission-based email marketing? It begins with making sure you are getting...
View ArticleLook Great in the Inbox for Nonprofits
First impressions matter for nonprofits. Especially in the inbox. Your readers are making decisions on whether or not to open and interact with your email, and if it doesn’t look appealing, they could...
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How to Drive Tremendous Website Traffic with Email Marketing
“For us, the most important result of email marketing is getting people to our website,” says marketing technology manager for Robert Paul Properties, Autumn Boles. “We want to get people to our...
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How to Set Email Marketing Benchmarks
How confident are you that email marketing is working for your business? While there can be no doubt that email marketing is one of the most powerful marketing channels around, without clear email...
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